4 Important Pages on Website

What pages should my website have?
It is a common question which every small business owner asks while designing their website.

When a website is created, there are some standard pages that every website should have.
It means all pages at your website are not equal. Some are more important than others.
While every website designed differently, there are 4 important Pagesthat every website possesses to increase conversions. They can be listed as-

  • Home Page
  • About Page
  • Blog
  • Contact Us Page
Let’s know about them and the ways to optimize them.
  1. Home Page
The homepage of your website is undoubtedly the most important page on your site. You will only get one chance to make an impression on the user through your website, and this is your golden chance.

The homepage of your website should include who you are and what your company is all about. The content on the homepage should be intriguing enough to draw the attention of the visitor. The design of the homepage and the content should be professional,as it represents your website in front of visitors.

It should include a brief description of the products and services your website offers, and how can your website help the potential customers.

How to Optimize Home Page?
  • Place the important information on the homepage’s center.
  • Keep headline clear and simple.
  • Include 2-3 call-to-action that compels visitors to buy your product.
  • Give your visitors a clear path to navigate throughyour website.
  1. About Page
It is brief info about your company and who the people behind the company. It is the most visited page of your website that should include the short description of your company, history of your company, and what is your Unique Selling Point (USP) that isolates youfrom your competitors.

This page often includes the story of a site owner’s success journey. You can also include special mentions and achievements received by your company on this page.
The About Us page is a great tool to capture email leads for your website.

When people visit your website you can ask them to fill an opt-in form where they can subscribe to receive updates.

How to Optimize About Us Page?
  • If you a lot of information to include in this page, you can organize it by dividing it into several sections like Vision, mission, and careers, etc.
  • Know the target readers of your page and decide between first and third person voice.
  • Avoid jargons on the about page. Here visitors wanted to know about you and what you do, including a lot of industry-specific words here can confuse them.
  1. Blog
This page of your website lists all the blog posts published on your site.  The blog posts on the page are generally listed in reverse chronological order, the recently published being on the top of the list.

A blog page is the most affordable marketing tool. If your website doesn’t have this page, you are missing out a great opportunity to drive traffic and leads.

For this page, you need to first strategize your target audience.  Next, you need to map the topics to be covered in the blog posts of your website.

How to optimize the Blog page?
  • Organize your blog posts properly and make sure the information on the blog post satisfies your user.
  • Include call-to-action that allows the user to subscribe to the blog.
  1. Contact Us Page
The contact page of your website is one of the most valuable pages of your site. This page allows the visitor to directly speak to an individual of the organization.

The aim of every Contact Us page is to deliver the information about getting in touch with a company as quickly as possible.

It includes all your social media accounts, your address, phone number, and opening business hours.

How to optimize Contact Us page?
  • You can add video from the company employees on this page. It helps in optimizing your contact us page by offering interesting content to the visitors to watch.
  • Use Google maps to share the location of your company.
  • Use obvious CTAs like Chat Now, Email Now to engage your audience.

Pro Tip to optimize your Company Pages: Visit your most visited pages and figure what is working and give your users what they want.

About The Author:
AarifHabeeb is a Digital marketing Consultant, blogger, and content strategist at WomenFreelancer, a platform for Hire Freelancer Online and Find Job for work from home. He is Passionate aboutcontent marketing, blogging and always up-to-date with the latest trends. Follow him on Twitter and Linkedin.
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