Say hello to LiveIn – the DIY bed-in-a-box mattress by Duroflex for the millennial


Introduces Triple Anti Microbial Treatment giving you protection from harmful bacteria, fungi and dust mites
Switch to a healthy and enriching sleep experience with the new roll-pack mattress brought to you by India’s trusted sleep solutions provider, Duroflex


National, July 28, 2020:  Understanding the comfort needs of millennials, leading sleep solutions brand, Duroflex launches mattress-in-a-box with it’s exclusive  LiveIn mattress. This smartly designed roll-packed mattress provides millennials a healthy and enriching sleep experience at a great price. Designed for the tech savyy, mobile millennial, LiveIn can be conveniently shopped online and comes with 100 Nights Free Trial period which gives consumers the flexibility of experiencing the product and keeping it only if they love it. LiveIn also comes with a unique Triple Anti Microbial Fabric that gives protection from harmful bacteria, fungi and dust mites. The magic of unboxing the mattress adds to the fun of the LiveIn experience.

Today’s urban millennials are seeking healthy, convenient,  budget friendly and  quality sleep solutions from a trusted brand  for improving their quality of life. As we adapt  to a new normal of longer work hours and erratic schedules, working millennials need a quality and comfortable mattress that will provide them much needed restful and healthy sleep.

The new LiveIn has been engineered to provide consumers high quality sleep. Cased in a luxurious knitted fabric, the mattress is made using memory foam that naturally moulds to the shape of your body. This feature provides superior support to your back and shoulders, pressure relief and increased blood flow for a deep sleep experience. The resilient foam base enhances support and the comfy super soft foam layer on top gives you a soothing cloud-like feel. The exclusive and revolutionary Triple Anti-Microbial Treatment on the mattress protects you from bacteria, fungi and dust mites, giving way to a healthy and comforting sleep experience.

The vacuum packed LiveIn mattress is compressed, rolled and shipped straight to the consumer’s doorstep in a box that is easy to maneuver into the house or apartment. Furthermore, the attractive and affordable price of Rs 6600 onwards along with free pillows makes the feature packed LiveIn mattress great value for money. Since millennials move homes and cities more often than other consumer categories,  they are on the lookout for a mattress that will fit into their budget-friendly lifestyle without comprimising on quality.  Duroflex is also offering a 100 Nights Free Trial period and a money-back guarantee on mattresses that are orderd from their brand website – https://www.duroflexworld.com/

Speaking on the launch of LiveIn, Smita Murarka, Vice President – Marketing & E-Commerce, Duroflex said, “With LiveIn roll pack mattress, we are strengthening our product offering in the online mattress category to cater to the mobile, millennial consumer. Led by innovation and technology, LiveIn comes with exclusive features like Triple Anti-Microbial Treatment and resilient foam layers which provides the ideal combination of healthy sleep along with balanced back support and plush comfort. With this offering, we aim to address the need of millennials who are looking for a high quality, affordable mattress from a well-established player that will be conveniently delivered to their homes. LiveIn stands apart in innovation and experience and we are confident to strengthen our brand in the roll-pack mattress category as well.”

LiveIn mattress starts at Rs. 6,600/- for a single size. A standard queen is priced at 11 ,250/- . Duroflex is also offering a special introductory offer of 25% discount along with two pillows free with a LiveIn mattress. 
Say hello to LiveIn – the DIY bed-in-a-box mattress by Duroflex for the millennial Say hello to LiveIn – the DIY bed-in-a-box mattress by Duroflex for the millennial   Reviewed by Twinkle on 05:45:00 Rating: 5
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