5 reasons why no one buys from your e-commerce site

 

Managing an online store is sometimes a matter of police investigation. Indeed, many entrepreneurs have to solve the following riddle at one point or another of their e-commerce activity: “Why is nobody buying on my site?”

If you are failing to meet your sales goals, there are surely good reasons for it. And to be successful, you can't afford to be in the dark. Let's be honest, if your customers don't buy your products, your business is not viable and it is headed for failure.

Fortunately, you don't have to be Inspector Derrick to solve this problem. Tarik de Clicboutic will give you below 5 hypotheses to explore as a priority. Spend time studying them one by one, with fresh eyes, as if you were examining them through a magnifying glass. This way, you are sure to find out why your potential customers are not buying from your site.

Reason # 1: Lack of Traffic

Even Inspector Gadget (who isn't the smartest in his field) can spot this problem. If no one comes to your site, you have no way of making sales. On the other hand, understanding why no one is visiting your site is not always easy.

The SEO of your site is surely for something. If you don't appear in the top results on the search terms most relevant to your site, no one will ever find your online store in Google.

If you're just starting out, your top priority is optimizing the content of your site's pages to help Google deliver your store links to people looking for your products.

Once the content of your site is optimized, you will need to obtain external links that lead to your online store. Don't overdo it and focus on the most effective strategies for building those links to your site and ignore outdated and potentially harmful techniques for your search rankings.

Reason # 2: Poor Design and Identity

If, on the contrary, you have used the best tactics to drive buyers to your online shopping in ksa store. That your rankings in Google have finally taken off, that you have offered some of your products to a celebrity and only one tweet from them was enough to panic the traffic counters of your site ... It would be really stupid to spoil this huge opportunity due to a rough and amateurish design.

When building your brand image, a concept and a memorable value proposition are essential to prevent your store from blending into the background. Visitors to your site form an opinion about your company and your offer in 0.2 seconds (in English). So they need to immediately understand what makes you different or better than your competition.

Here are two sites that offer the same products:

No benefit is presented to me in the teaser.

No benefit is presented to me in the teaser.

The value proposition is non-existent, I am not convinced, I do not necessarily catch on my first impression.

Economic hooks that "titillate"

 On this online store, the logo clearly shows why they exist and for what reasons I should order from their site.

Also, you won't convince anyone to buy from your site if you are content to be a pale copy of another brand they know and already have an emotional relationship with. Your branding doesn't have to end with your logo and slogan.

A pretty store is not enough

It goes without saying that your online store should be as stylish as possible. You no longer have any excuse to justify the ugliness of your e-commerce site, especially when hosted e-commerce solutions allow you to create a beautiful online storefront in minutes.

If you have a limited budget, invest in studio photographs, this is the best service you can give to your store and it will cost you no more than a few tens of dollars for fifty photos. If you want to compete with established online stores, you can't afford to skip professional-looking photos. Remember that an e-commerce primarily sells its photos!

That being said, when it comes to website design, the saying “clothes don't make a monk” has never been more valid. Design is also how it works. If your site visitors cannot immediately identify what products you are selling and what the benefits of ordering from you are, they will be gone as quickly as they came.

Determining which design elements impact a site's sales can be very complicated. Customer behavior can be illogical and counterintuitive. Fortunately, there are many ways to understand the actions of your visitors when they arrive at your online store.

Similar to forensic science, you need to be able to coolly collect the information and numbers that allow you to analyze your customers' behavior. If you haven't already, you should at least integrate Google Analytics with your site and set up ecommerce tracking 

.Reason # 3: Poor Catalog and Descriptions

Your products are a big part of your brand image. As a result, you will have a head start on the thousands of other online stores if you are able to offer original and unique products, especially if they cannot be found on sites like Amazon and Discount (against whom you do not. probably not the weight).

Do yourself a favor and take the time to regularly update your product descriptions. Use an engaging writing style and learn to talk about how your products benefit your customers - rather than making a list of features.

Why?

When I spend my money (and I'm sure it concerns you, too) I'm almost always swayed by my emotions even though I take great care to justify my purchases rationally.

Remember this friend who explained to you that his new Mercedes was above all an ecological investment and a guarantee of reliability thanks to the quality of his engine when he simply wanted a luxury car that reflects his social status.

But of course, he bought it for ecological reasons...

But of course, he bought it for ecological reasons...

If you were to sell this Mercedes on your site, do not limit yourself to the features that you can find on the manufacturer's site:

Displacement: 2987 cc

Power: 252 horsepower at 3600 rpm

Fuel: Diesel

Consumption: 5.6 Liter / 100 km

Also present the emotional benefits for your friend:


Dynamic driving for thrill-seekers

Outside: a sporty and sophisticated silhouette, inside: a VIP lounge

A whole range of entertainment, comfort and safety equipment

If you don't have the time or the skills (you can't do everything or be good everywhere): hire a professional web editor for your texts. Good copy is very effective in convincing your potential customers to click on the "Buy" button.

Think about putting yours into it by getting involved; don't copy others, differentiate yourself.

Reason # 4: Opaque Ordering Process and Shipping Costs

Does the price of your products stay the same between the moment your visitors add them to their basket and the order validation stage? No one likes to be taken in by hidden costs, especially if you thought you were getting a good deal. Almost a quarter of abandoned carts are caused by surprise delivery costs, according to a Forrester study.

The best way to deal with this problem is to clearly state how much your store charges for shipping right on the home page. Ideally, your delivery is free or at a fixed price. If not, link to your shipping terms page in your site header.

This Clicboutic customer has understood this and clearly lists his prices and delivery conditions.

Many online stores now offer free international delivery and include the additional cost that this represents in the price of their products. To calculate from what order amount free shipping is profitable for you, this simple formula should help you.

Reason # 5: Visitors to Your Site Don't Trust You

All of this effort is futile if your potential customers have doubts about the seriousness of your business. Offering the collection of cards from your customers via a secure payment solution is of course essential and highlighting trust labels or security seals like VeriSign tend to reassure your customers and encourage them to buy on your site.

Other elements can reassure customers: your contact details (e-mail address, physical address and telephone number) and clear links from the home page to your T & Cs, your return conditions and your guarantees.

Finally, the fact of publishing the opinions and comments of your customers, establishing a link to your official accounts on social networks and, if you have the possibility, to post press reviews will increase the confidence of your prospects in your Online Store.

Conclusion

Have you fulfilled your role of private detective and compiled a complete file on how to increase the sales of your e-commerce site? Once you're ready to make these changes, you'll need to be consistent, methodical, and persevere in your improvements.

You may have to make a lot of adjustments before you are successful in attracting people to your online store and turning them into customers. You might feel like it's a lot of work, but your success depends on it. You will more easily obtain loyal customers who easily fill their shopping cart and regularly return to order from your online store.

5 reasons why no one buys from your e-commerce site 5 reasons why no one buys from your e-commerce site Reviewed by Twinkle on 19:32:00 Rating: 5
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