“Bombay Sapphire Stir Creativity” in a one of a kind collaboration with artist Param Sahib


Bombay Sapphire’s Stir Creativity platform aims at promoting creativity and self-expression. It is known for its associations with artists from diverse walks of life and has always been inclined towards innovation through stories, acts, and moments that inspire a larger audience. With the idea of promoting creativity and its creators, the brand has recently collaborated with the new-age artist Param Sahib to design limited edition Bombay Sapphire Stir Creativity coasters. The coasters will be available to the consumer as ‘gift with purchase’ through prominent accounts across Mumbai and Bangalore.

Bombay Sapphire Stir Creativity is recognized as a force of creative self-expression that celebrates artists with versatile art forms and inspiring journeys with a longstanding commitment to foster and nurture their creativity. It intends to inspire and encourage people to follow their true passion and artistic side. 

Building on its brand ethos, Bombay Sapphire Stir Creativity collaborated with the excelling artist and designer Param Sahib due to his recognition as the avant-garde designer who brings art to life. Param is a maximalist artist, known for his blend of quirky prints with bold colors and textures which interprets the world. His art represents his dramatic and maximalist creativity, his clothes are wearable art that effortlessly bring together even the most distinguished elements.

Aastha Gupta, Brand Manager – Premium White Spirits (India & SEA), Bacardi India Private Ltd., shared, “Bombay Sapphire’s Stir Creativity platform has well established its identity as one that fosters creativity. Our aim is to constantly inspire the consumers to express themselves creatively and this is our endeavor is through our every collaboration. Our collaboration with Param Sahib is not just to celebrate the exceptional artist but also to showcase his creative edge to our consumers and encourage them to recognize the ability to be creative too, encouraging them to push their boundaries to explore this potential.”

Commenting on this collaboration, Designer and Artist Param Sahib said “As a homegrown artist, my love for everything Indian is pretty striking in my art pieces. The colours, patterns and hustle about INDIA as a whole, is pretty diverse and borderless. My association with Bombay Sapphire Stir Creativity is so seamless, as it is super creative. The brand welcome ideas that are out of the box. My vision for presenting a new story every time in a crazy palette of visuals is what makes the collaboration fun and fresh! 

For my collaboration with Bombay Sapphire Stir Creativity for the coasters, I wanted to incorporate the same vibe and splash of colours, put into a modern palette with the art pieces. I wanted to create a combination of technology and art for the coasters, with a core idea of inspiring and creatively charging anybody who looked at the coasters”.

Bombay Sapphire Stir Creativity appreciates the spirit of Kitsch artists like Param and their creativity while encouraging others to unlock their potential and tap into their artistic abilities to spread positivity through art.

“Bombay Sapphire Stir Creativity” in a one of a kind collaboration with artist Param Sahib “Bombay Sapphire Stir Creativity” in a one of a kind collaboration with artist Param Sahib Reviewed by Twinkle on 00:21:00 Rating: 5
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